Questions from Global Marketing

Q: How useful is GNP when undertaking a comparative analysis of world markets

How useful is GNP when undertaking a comparative analysis of world markets? What other approaches would you recommend?

Q: Distinguish between: (a) free trade area,

Distinguish between: (a) free trade area, (b) customs union, (c) common market, (d) economic and monetary union and (e) political union.

Q: Describe the ways in which foreign exchange fluctuations affect (a)

Describe the ways in which foreign exchange fluctuations affect (a) trade, (b) investments and (c) tourism.

Q: How can the change of major political goals in a country

How can the change of major political goals in a country have an impact on the potential for success of an international marketer?

Q: A country’s natural environment influences its attractiveness to an international marketer of

A country’s natural environment influences its attractiveness to an international marketer of industrial products. Discuss.

Q: According to Hofstede and Hall, Asians are (a)

According to Hofstede and Hall, Asians are (a) more group-oriented, (b) more family oriented and (c) more concerned with social status. How might such orientations affect the way you market your pr...