Questions from Global Marketing

Q: I. Synopsis The UK-based company Diageo was formed through

I. Synopsis The UK-based company Diageo was formed through the merger of Guinness and Grand Met in 1997. Since July 2000, the company has increasingly concentrated its focus on its premium drinks busi...

Q: I. Synopsis One of the most significant developments in the vacuum

I. Synopsis One of the most significant developments in the vacuum cleaner market in recent years was that of bagless technology. James Dyson introduced the first bagless vacuum cleaner in Japan, sold...

Q: I. Synopsis The credit for Triumph’s rebirth goes to John

I. Synopsis The credit for Triumph’s rebirth goes to John Bloor, a builder who bought the company’s remains (the Triumph brand name and the company’s designs and tooling) for about $200,000. He has i...

Q: 1. Why is a product placement often more effective than a

1. Why is a product placement often more effective than a television commercial? 2. What is the target group and the main ‘message’ in the Tequila Avión commercial? 3. Why is it a good idea to let ove...

Q: 1. What are the basic principles in the ‘sharing economy’

1. What are the basic principles in the ‘sharing economy’? 2. Explain the competitive advantage of Uber. 3. Why is it so important for Uber to get into so many countries so fast?

Q: What layers of culture have the strongest influence on business people’s behaviour

What layers of culture have the strongest influence on business people’s behaviour?

Q: 1. Which demand factors would influence future sales of business jets

1. Which demand factors would influence future sales of business jets in general? 2. How could Honda Aircraft Company estimate the future total market for these small sized business jets (total number...

Q: 1. What could be the reason why Müller is using distributors

1. What could be the reason why Müller is using distributors (export mode) in markets outside Germany? 2. What would be the main reasons why Müller is using a joint venture solution (intermediate mode...

Q: 1. Describe the business and distribution model that Stella & Dot

1. Describe the business and distribution model that Stella & Dot build on. 2. What are the opportunities and challenges in globalizing the Stella & Dot’s business model? 3. When Stella & Dot globaliz...

Q: I. Synopsis In August 2008, the international media and

I. Synopsis In August 2008, the international media and entertainment companies Sony Corporation and Bertelsmann AG announced, that Sony has agreed to acquire Bertelsmann’s 50 per cent stake in Sony...