Questions from Global Marketing

Q: 1. How is Morgan’s international communication strategy different from mainstream mass

1. How is Morgan’s international communication strategy different from mainstream mass-produced cars? 2. How can Morgan use celebrities in the communication strategy? 3. How can Morgan make use of soc...

Q: Bayerische Motoren Werke (BMW) – www.bmw.com

Bayerische Motoren Werke (BMW) – www.bmw.com – is one of the leading manufacturers of premium passenger cars and motorcycles in Europe. It also offers insurance, reinsurance and information technology...

Q: Until now Jarlsberg’s different agents and partners in the different countries have

Until now Jarlsberg’s different agents and partners in the different countries have been responsible for the local ads. Please take a look at the different ads. 1. Explain the different cultural chara...

Q: Why is political stability so important for international marketers? Find some

Why is political stability so important for international marketers? Find some recent examples from the press to underline your points.

Q: 1. What are the main reasons for the success of ZamZam

1. What are the main reasons for the success of ZamZam Cola in Middle East? 2. How should Ahmad-Haddad Moghaddam prepare his sales force ‘culturally’ for selling ZamZam Cola to European supermarket ch...

Q: 1. What cultural barriers would the Japanese managers from Toto meet

1. What cultural barriers would the Japanese managers from Toto meet when negotiating with American managers from building societies about new contracts for toilets in US luxury apartments? 2. Some an...

Q: Dunkin’ Brands – www.dunkinbrands.com runs – a chain

Dunkin’ Brands – www.dunkinbrands.com runs – a chain of quick service restaurant companies. The company is split into three business segments: Dunkin’ Donuts, Baskin- Robbins and Togo’s. Retail outlet...

Q: 1. Discuss the two views of organizing Mars’ European activities.

1. Discuss the two views of organizing Mars’ European activities. 2. Did Mars Inc. do the right thing in your opinion?

Q: 1. Was it a good idea to shift the Henkel organization

1. Was it a good idea to shift the Henkel organization from a more product to a more customer-centric approach? 2. What are the challenges of being a customer-driven multinational that serves both B2B...

Q: McDonald’s Corporation (McDonald’s) – www.mcdonalds.com –

McDonald’s Corporation (McDonald’s) – www.mcdonalds.com – is the world’s largest food service retailing chain. The company is known for its burgers and fries, which it sells through 32,000 fast-food r...