Questions from Global Marketing

Q: Discuss the limitations of per-capita income in evaluating market potential

Discuss the limitations of per-capita income in evaluating market potential.

Q: Marriott is a diversified service and hospitality company with operations in five

Marriott is a diversified service and hospitality company with operations in five business segments: - Full-Service, which includes following brands: Marriott Hotels & Resorts, The Ritz- Carlton, Ren...

Q: 1. What are the likely main motives for Polo Ralph Lauren

1. What are the likely main motives for Polo Ralph Lauren to shift the entry mode from licensing to hierarchical mode in South-east Asia? 2. Would you recommend them to take all geographical licenses...

Q: Until now, SSL has sold their Durex condoms through Okamoto,

Until now, SSL has sold their Durex condoms through Okamoto, the largest supplier of condoms in Japan. Overall SSL’s condom brand, Durex, is the world market leader in condoms. 1. What were the main m...

Q: Starbucks Corporation (www.starbucks.com) is named after

Starbucks Corporation (www.starbucks.com) is named after the first mate in Herman Melville’s Moby Dick. It was founded in 1971 in Seattle. The original name of the company was Starbucks Coffee, Tea an...

Q: 1. Explain the role of ARM as a supplier in the

1. Explain the role of ARM as a supplier in the ‘chip’ value chain. 2. What are the strengths and the weaknesses of ARM’s business model compared with Intel? 3. In which end-user application market sh...

Q: 1. As a supplier of the Indego, how should Bosch’s

1. As a supplier of the Indego, how should Bosch’s approaches differ in the two types of distribution in Figure 2? Figure 2 looks like this: Figure 2: Two different distribution syst...

Q: 1. Try to describe the complex decision-making process regarding

1. Try to describe the complex decision-making process regarding choice of supplier for installation of new elevators and escalators in a building. 2. What are Kone’s key challenges in establishing l...

Q: 1. What might have been the reasons that Danish Klassic was

1. What might have been the reasons that Danish Klassic was not able to meet expectations? Comment on the following: (a) the change of packaging – from glass to plastic brick carton (b) the consumer-o...

Q: 1. What are the pros and cons of the product diversification

1. What are the pros and cons of the product diversification strategy that Zippo has been following recently? 2. In a US marketing campaign in the late 1990s Zippo was repositioned as an essential t...