Questions from Global Marketing


Q: LEGO Friends – one of the world’s third largest toy manufacturer is

LEGO Friends – one of the world’s third largest toy manufacturer is moving into the girls’ domain www.lego.com 1. Emerging markets like China, India and Indonesia offer long-term opportunities for org...

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Q: 1. Which research market research method would you use to estimate

1. Which research market research method would you use to estimate the total world market for electric cars? 2. Which research market research method would you use to estimate the total world sales of...

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Q: The G20 was established in 1999, in the wake of the

The G20 was established in 1999, in the wake of the 1997 Asian Financial Crisis, to bring together major advanced and emerging economies to stabilize the global financial market. 1. What were the key...

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Q: 1. Which political and economic factors in the global environment would

1. Which political and economic factors in the global environment would have the biggest effect on the future global sales of Danfoss Power Solutions’ hydraulic components/systems to: (a) manufacturer...

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Q: Although global business has been growing rapidly in recent decades and globalization

Although global business has been growing rapidly in recent decades and globalization seems inevitable, it is not without controversy, and the critics offer a few key arguments. 1. Some people lose w...

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Q: 1. Which sociocultural factors influence the sales of tickets for ‘

1. Which sociocultural factors influence the sales of tickets for ‘Cirque du Soleil’ shows around the world? 2. What makes the business model of ‘Cirque du Soleil’ globally so successful? 3. What shou...

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Q: The catalogue serves as a pre-shopping advertisement, an in

The catalogue serves as a pre-shopping advertisement, an in-store sales aid and an interior decorating guide. Many consumers shop with the catalogue in hand. Since the catalogue is such an important m...

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Q: First of all, it should be mentioned that around 50 per

First of all, it should be mentioned that around 50 per cent of Allergan’s Botox sales is used for therapeutic purposes like migraine and depression. When we concentrate on the cosmetic purposes in ge...

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Q: 1. What could be the main reasons for Tata Motors entering

1. What could be the main reasons for Tata Motors entering the global ultra-low-cost car market? 2. What are the competitive advantages that Tata Motors would enjoy with their Nano in emerging markets...

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Q: Explain the importance of a common European currency to firms selling goods

Explain the importance of a common European currency to firms selling goods to the European market.

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