Questions from Global Marketing

Q: Burberry has positioned its brand in the minds of consumers to be

Burberry has positioned its brand in the minds of consumers to be ‘functional luxury’. Burberry maintains a product line with great width and depth consisting of many products. Their products fall int...

Q: How can an SME compensate for its lack of resources and expertise

How can an SME compensate for its lack of resources and expertise in global marketing when trying to enter export markets?

Q: Why are international marketers interested in the age distribution of the population

Why are international marketers interested in the age distribution of the population in a market?

Q: 1. Describe HD’s general pricing strategy. What does the company’s

1. Describe HD’s general pricing strategy. What does the company’s positioning have to do with its pricing strategy? 2. Should HD alter its price, given strong price pressures from rivals? 3. What sho...

Q: Headquartered in Boston, Massachusetts, the Gillette Company (www.

Headquartered in Boston, Massachusetts, the Gillette Company (www.gillette.com) is the world leader in male grooming products, including blades, razors and shaving preparations. Gillette also holds th...

Q: 1. If you were a representative of the Vaseline (Unilever

1. If you were a representative of the Vaseline (Unilever) management, how would you justify the price difference? What extra customer value do you create by selling the jelly as Lip Therapy in small...

Q: 1. What could be De Beers’ motives for making this ‘

1. What could be De Beers’ motives for making this ‘forward integration’ into the retail and consumer market? 2. Is it a wise decision? 3. How should De Beers develop its internet strategy following t...

Q: 1. How will you characterize Tupperware’s distribution strategy in relation to

1. How will you characterize Tupperware’s distribution strategy in relation to the theoretical models? 2. What are the advantages and disadvantages of Tupperware’s distribution model? 3. How do you ev...

Q: DHL International (www.dhl.com) specializes in cross

DHL International (www.dhl.com) specializes in cross-border express deliveries. DHL is the global market leader in international express, overland transport and airfreight. It is also the world’s numb...

Q: The Norwegian producer of functionalistic clothes, Helly Hansen (HH),

The Norwegian producer of functionalistic clothes, Helly Hansen (HH), has for generations been connected with wind and waterproof leisure wear, and work clothes for the quality conscious consumer. Now...