Questions from Global Marketing


Q: How is retailing know-how transferred internationally?

How is retailing know-how transferred internationally?

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Q: What are the advantages and disadvantages of global online distribution compared to

What are the advantages and disadvantages of global online distribution compared to the physical distribution?

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Q: Identify and discuss problems associated with assessing advertising effectiveness in foreign markets

Identify and discuss problems associated with assessing advertising effectiveness in foreign markets.

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Q: Explain how personal selling may differ between the overseas and home markets

Explain how personal selling may differ between the overseas and home markets.

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Q: What is meant by saying that advertising regulations vary around the world

What is meant by saying that advertising regulations vary around the world?

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Q: Identify and discuss the major considerations in deciding whether research should be

Identify and discuss the major considerations in deciding whether research should be centralized or decentralized.

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Q: How can a company increase its communication effectiveness through the use of

How can a company increase its communication effectiveness through the use of social media?

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Q: You are a European preparing to negotiate with a Japanese firm for

You are a European preparing to negotiate with a Japanese firm for the first time. How would you prepare for the assignment if it is taking place: (a) in the Japanese headquarters; (b) in one of its...

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Q: Should expatriate personnel be used? What are some of the

Should expatriate personnel be used? What are some of the difficulties that they may encounter overseas? What can be done to minimize these problems?

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Q: Compare and contrast the negotiating styles of Europeans and Asians.

Compare and contrast the negotiating styles of Europeans and Asians. What are the similarities? What are the differences?

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