Questions from Global Marketing

Q: Project export is often characterized by a complex and time-consuming

Project export is often characterized by a complex and time-consuming decision-making process. What are the marketing implications of this for the potential subcontractor?

Q: How would you distinguish between services and products? What are the

How would you distinguish between services and products? What are the main implications of this difference for the global marketing of services?

Q: Describe briefly the PLC (IPLC) theory and its marketing implications

Describe briefly the PLC (IPLC) theory and its marketing implications.

Q: Identify and classify the major groups of factors that must be taken

Identify and classify the major groups of factors that must be taken into account when conducting a foreign market assessment.

Q: When is it appropriate to use multiple brands in (a)

When is it appropriate to use multiple brands in (a) a single market and (b) several markets/countries?

Q: Identify the major barriers to developing international brands.

Identify the major barriers to developing international brands.

Q: Discuss the decision to add or drop products to or from the

Discuss the decision to add or drop products to or from the product line in international markets.

Q: What are the major causes of international price escalation? Suggest possible

What are the major causes of international price escalation? Suggest possible courses of action to deal with this problem.

Q: What methods can be used to compute a transfer price (for

What methods can be used to compute a transfer price (for transactions between affiliated companies)?

Q: Why is it often difficult to compute fair arm’s-length transfer

Why is it often difficult to compute fair arm’s-length transfer prices?