Questions from Global Marketing

Q: Explain these terms of sale: EXW, FAS, FOB,

Explain these terms of sale: EXW, FAS, FOB, CFR, CIF, DEQ and DDP. Which factors will determine the terms of sale?

Q: Explain these types of letter of credit: revocable/irrevocable,

Explain these types of letter of credit: revocable/irrevocable, confirmed/unconfirmed. Under what sets of circumstances would exporters use the following methods of payment: (a) revocable letter of cr...

Q: What is counter-trade? Why should firms be willing to

What is counter-trade? Why should firms be willing to consider counter-trade arrangements in their global marketing efforts?

Q: Discuss current distribution trends in world markets.

Discuss current distribution trends in world markets.

Q: A US manufacturer of shoes is interested in estimating the potential attractiveness

A US manufacturer of shoes is interested in estimating the potential attractiveness of China for its products. Identify and discuss the sources and the types of data that the company will need in orde...

Q: What are the factors that affect the length, width and number

What are the factors that affect the length, width and number of marketing channels?

Q: In attempting to optimize global marketing channel performance, which of the

In attempting to optimize global marketing channel performance, which of the following should an international marketer emphasize: training, motivation or compensation? Why?

Q: Do grey marketers serve useful marketing functions for consumers and manufacturers?

Do grey marketers serve useful marketing functions for consumers and manufacturers?

Q: What are the main advantages and disadvantages of following a Multiple Distribution

What are the main advantages and disadvantages of following a Multiple Distribution Channel Strategy?

Q: Discuss the implications for the international marketer of the trend towards cross

Discuss the implications for the international marketer of the trend towards cross border retailing.