Questions from Marketing Research


Q: How is factor analysis different from multiple regression and discriminant analysis?

How is factor analysis different from multiple regression and discriminant analysis?

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Q: What is a scree plot? For what purpose is it used

What is a scree plot? For what purpose is it used?

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Q: Why is it useful to rotate the factors? Which is the

Why is it useful to rotate the factors? Which is the most common method of rotation?

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Q: What guidelines are available for interpreting the factors?

What guidelines are available for interpreting the factors?

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Q: What guidelines are available for deciding the number of clusters?

What guidelines are available for deciding the number of clusters?

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Q: What are surrogate variables? How are they determined?

What are surrogate variables? How are they determined?

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Q: How is the fit of the factor analysis model examined?

How is the fit of the factor analysis model examined?

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Q: What is involved in the interpretation of clusters?

What is involved in the interpretation of clusters?

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Q: What role may qualitative methods play in the interpretation of clusters?

What role may qualitative methods play in the interpretation of clusters?

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Q: Describe some procedures available for assessing the quality of clustering solutions.

Describe some procedures available for assessing the quality of clustering solutions.

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