Questions from Service Marketing

Q: How can service firms use residual service capacity after all strategies of

How can service firms use residual service capacity after all strategies of matching supply and demand have been exhausted?

Q: What are the potential ways to implement IMC?

What are the potential ways to implement IMC?

Q: What are the five dimensions of service quality?

What are the five dimensions of service quality?

Q: How can you measure service quality?

How can you measure service quality?

Q: Visit the websites of the following national statistical bureaus: U.

Visit the websites of the following national statistical bureaus: U.S. Bureau of Economic Analysis (www. bea.gov); Eurostat (ec.europa.eu/eurostat); and the espective websites for your country if they...

Q: Give examples of how Internet and telecommunications technologies (e.g

Give examples of how Internet and telecommunications technologies (e.g., mobile commerce [M-Commerce] and apps) have changed some of the services you use.

Q: Why would growth in business services help individual firms and entire economies

Why would growth in business services help individual firms and entire economies become more productive?

Q: Explain how the concepts in Chapter 1 are relevant to the marketing

Explain how the concepts in Chapter 1 are relevant to the marketing of a religious institution, or a non-profit organization such as World Wildlife Fund.

Q: Describe the four broad “processing” categories of services, and

Describe the four broad “processing” categories of services, and provide examples for each.

Q: What is the difference between ideal capacity and maximum capacity? Provide

What is the difference between ideal capacity and maximum capacity? Provide examples of a situation where (a) The two might be the same and (b) The two are different.