Questions from Service Marketing

Q: How can positioning maps help managers better understand and respond to competitive

How can positioning maps help managers better understand and respond to competitive dynamics?

Q: What are the approaches firms can take to create new services?

What are the approaches firms can take to create new services?

Q: What marketing and management challenges are raised by the use of intermediaries

What marketing and management challenges are raised by the use of intermediaries in a service setting?

Q: Explain the difference between physical and nonphysical rate fences using suitable examples

Explain the difference between physical and nonphysical rate fences using suitable examples.

Q: What roles do personal selling, advertising, and public relations play

What roles do personal selling, advertising, and public relations play in a. Attracting new customers to visit a service outlet and b. Retaining existing customers?

Q: What are the four key objectives of service process redesign?

What are the four key objectives of service process redesign?

Q: Why is the pricing of services more difficult than the pricing of

Why is the pricing of services more difficult than the pricing of goods?

Q: What actions can firms take to adjust demand to match capacity more

What actions can firms take to adjust demand to match capacity more closely?

Q: Describe what is meant by positioning strategy. How do the market

Describe what is meant by positioning strategy. How do the market, customer, internal, and competitive analyses relate to positioning strategy?

Q: Why is franchising a popular way to expand distribution of an effective

Why is franchising a popular way to expand distribution of an effective service concept? What are some disadvantages of franchising, and how can they be mitigated?