Questions from Service Marketing

Q: Why are ethical concerns important issues when designing service pricing and revenue

Why are ethical concerns important issues when designing service pricing and revenue management strategies? What are potential consumer responses to service pricing or policies that are perceived as u...

Q: What are the different forms of online marketing? Which do you

What are the different forms of online marketing? Which do you think would be the most effective online-marketing strategies for a. An online broker and b. A new high-end club in Los Angeles?

Q: What efforts are typically involved in service process redesign?

What efforts are typically involved in service process redesign?

Q: How can marketing mix elements be used to reshape demand patterns?

How can marketing mix elements be used to reshape demand patterns?

Q: Why do new services often fail? What are the factors associated

Why do new services often fail? What are the factors associated with the successful development of new services?

Q: How can we charge different prices to different segments without customers feeling

How can we charge different prices to different segments without customers feeling cheated? How can we even charge the same customer different prices at different times, contexts, and/or occasions and...

Q: Why is permission-based marketing gaining so much focus in service

Why is permission-based marketing gaining so much focus in service firms’ communications strategies?

Q: What are the 5 Ws along which the Integrated Service Communications Model

What are the 5 Ws along which the Integrated Service Communications Model is structured?

Q: Why does the customer’s role as a co-creator need to

Why does the customer’s role as a co-creator need to be designed into service processes?

Q: What do you see as the advantages and disadvantages of the different

What do you see as the advantages and disadvantages of the different types of queues for an organization serving large numbers of customers? For which type of service might each of the queuing types b...