Questions from Global Marketing

Q: What is the reason for the ‘convergence of orientation’ in LSEs

What is the reason for the ‘convergence of orientation’ in LSEs and SMEs?

Q: Identify the major dimensions used to analyse a competitor’s strengths and weaknesses

Identify the major dimensions used to analyse a competitor’s strengths and weaknesses profile. Do local, regional and global competitors need to be analysed separately?

Q: Do you think that cultural differences between nations are more or less

Do you think that cultural differences between nations are more or less important than cultural variations within nations? Under what circumstances is each important?

Q: Identify some constraints in marketing to a traditional Muslim society. Use

Identify some constraints in marketing to a traditional Muslim society. Use some of the examples in the chapter.

Q: Why is screening of foreign markets important? Outline the reasons why

Why is screening of foreign markets important? Outline the reasons why many firms do not systematically screen countries/markets.

Q: What are the advantages and disadvantages of an opportunistic selection of international

What are the advantages and disadvantages of an opportunistic selection of international markets?

Q: What are the differences between a global market segment and a national

What are the differences between a global market segment and a national market segment? What are the marketing implications of these differences for a firm serving segments on a worldwide basis?

Q: Discuss the possible implications that the firm’s choice of geographic expansion strategy

Discuss the possible implications that the firm’s choice of geographic expansion strategy may have on the ability of a local marketing manager of a foreign subsidiary to develop and implement marketin...

Q: Use Figure 9.1 to identify the most important factors affecting

Use Figure 9.1 to identify the most important factors affecting the choice of foreign entry mode. Prioritize the factors.

Q: . What procedures should a firm follow in selecting a distributor?

. What procedures should a firm follow in selecting a distributor?